Yeah, I hate the orange color that looks more like a rotting circus corn dog. The new blue color makes the jets look like flying beach balls. The new colors are not that bad, but I think that the most attractive airline colors are Delta's new colors and America West's scheme.
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stultus, that is what I thought too. Does anyone actually LIKE their color scheme? I mean, I know it doesn't matter at all... but I just don't find their jets' appearance appealing or "neat".
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What can I say....it's something different. Although it was pretty cool to look up at the skies at 11pm at night and say "there goes one of ours!"
It's not so much about the colors as it is about brand recognition. The colors are a powerful form of Brand Identity, and I must say, very successful too. What do you think of when you think of UPS (brown), FedEx (orange & purple; of course they are adding more colors which are also successful), United Airlines(grey & blue), etc.....
It is all about marketing.