This is the problem with using the term "market" rates.
The market rate for JetBlue is nowhere near the market rate for Delta or United.
"Industry" rate is closer to what people envision as being "fair" although even then, you will have to argue all day about what the industry is. Is a 321 a 321 across the board? Or is an airline that pretty much only flies domestic and has less than 200 airframes (Jetblue/Alaska/Spirit) an "industry" separate from the big three. Pilots hate to hear it, but the NMB has always made it pretty clear which way that line goes.