Lets hope not. Theyll have more to deal with in DFW than in MCO. Going against AA/DL isnt going to be easy. I think the majors are finally getting back into the offensive mode. THis based on recent releases about going after LCC. Ive noticed many many many major airline commercial on my TV here, i havent seen these in a long time.
On the other side of the coin, theyve been pretty succesful on the east coast pretty much everywhere.