Why the hell do they do this???

Swissair · April 27th, 2006, 22:05

Well in a little... lets lose tons of money move, Spirit Air has anounced their new Ocho ticket program where by to can book one way flights on restricted days for $8.oo - tax... yes that EIGHT dollars...

for example SFO to DTW roundtrip will run you a whopping $36.oo of which $20 is taxes.

Are they trying to win the race to bankrupcy?

mpenguin1 · April 27th, 2006, 22:11

Just a quick sale to get some media attention to promote a product.

Quote:

(a) Fares must be booked on spiritair.com between 3:00 PM ET on 4/27/06 and 11:59 PM ET on 4/28/06 for travel on the dates as specified by individual market and by market direction.

http://biz.yahoo.com/bw/060427/20060427006198.html?.v=1

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--April 27, 2006--Spirit Airlines introduces "The Ocho" Sale with fares starting at $8(a) each way.
"You've heard about our world famous $9 fares?" said Barry Biffle, chief marketing officer of Spirit Airlines. "Well, we just did our legendary sale one better and we're introducing The Ocho with fares from an incredible $8(a) each way.

In addition to the $8(a) fares, Spirit is also offering a selection of $88(a) each way fares and $88(a) round trip fares. These sale fares are all combinable with Spirit's everyday low fares. For specific flights and dates, visit spiritair.com.

Doug Taylor · April 27th, 2006, 22:11

Publicity.

There might be a couple seats on a A321 available at that rate on some days.

But it'll drive thousands of people to their website to look for the fare from the 'viral advertising'. Look, they just got a few thousand in free publicity on the website!

Then there's a slight chance a good percentage of those thousands that would have never considered Spirit and perhaps a percentage of *those* people that say, "Ahh, $349 to DTW ain't all that bad, let's book it!".

Lose a seat or two out of the revenue stream, crazy viral advertising ("Spirit's gone nuts!" the local news talking heads say) and they make phat loot.

mpenguin1 · April 27th, 2006, 22:26

Doug

Yep, you got it! For some, this is a chance to take a cheap flight, hell, there are still some fares from New York to Cancun for $16...

http://www.spiritair.com/welcome.asp...ion&number=154

New York to Cancun on 30-May $8
Cancun to New York on 02-June $8

FlyingNole · April 27th, 2006, 23:07

STAY TUNED, HERE ON THE OCHO!

frog_flyer · April 27th, 2006, 23:10

for an event bigger than the world series, the something championship, and WORLD WAR II combined!!!

its DODGEBALL!!!

hattrick · April 27th, 2006, 23:17

hey i got a better one. a commutter up here was doing penny fairs. im dead serious. one penny to fly one way. the reason for this is publicity kind of but more importantly is the way mail (specifically by-pass mail) is distriuted. an airline gets a certain share of it based on how many passengers they move and also how much they can move. so if you move more people then you get a larger share of the mail. and mail pays the big bucks. it didnt last long because all the other companies went to the people that make decisions (the MAN) and complained enough that they stopped. so anyway thats my contribution for tonight

Timbuff10 · April 27th, 2006, 23:40

Didn't Spirit do free flights on 9/11/2002?

BCTAv8r · April 27th, 2006, 23:45

I wonder how long till' they PAY people to fly?

It would be a very sad thing to see. Pilots paying to fly and passengers getting paid to fly.

(Will probably never happen. Just throwing it out there. Consider that the first part already exists though. So it's not that impossible.)

Timbuff10 · April 28th, 2006, 02:07

I actually thought the 9/11 promotion was pretty neat. I remember loads were really low for that day. I guess I could understand why, but as I recall it got people flying. They had a full boat on most of their flights.

You gotta think though, they got a ton of pub from that one, and most of those people who flew for free that day probably paid double for their one way fare back to where they came from a few days after that.

Southwest has the type of promotion perfected, you don't think everyone on that 737 is paying $69 for their flight? Maybe 5-10 of those 130+ pax are but the rest... Not even close. Frontier was booked up, so I looked into flying on Southwest from DEN to BWI a while back and it would have cost me over $400 for a r/t... So much for the $200 they advertised on the commercial.

April 27th, 2006, 22:05	#1
Swissair Newbie Join Date: Apr 2006 Posts: 16	Why the hell do they do this??? Well in a little... lets lose tons of money move, Spirit Air has anounced their new Ocho ticket program where by to can book one way flights on restricted days for $8.oo - tax... yes that EIGHT dollars... for example SFO to DTW roundtrip will run you a whopping $36.oo of which $20 is taxes. Are they trying to win the race to bankrupcy?

April 27th, 2006, 22:11	#3
Doug Taylor Agent Smith Join Date: Dec 1969 Location: KSDL Posts: 40,540 Blog Entries: 1	Re: Why the hell do they do this??? Publicity. There might be a couple seats on a A321 available at that rate on some days. But it'll drive thousands of people to their website to look for the fare from the 'viral advertising'. Look, they just got a few thousand in free publicity on the website! Then there's a slight chance a good percentage of those thousands that would have never considered Spirit and perhaps a percentage of those people that say, "Ahh, $349 to DTW ain't all that bad, let's book it!". Lose a seat or two out of the revenue stream, crazy viral advertising ("Spirit's gone nuts!" the local news talking heads say) and they make phat loot. __________________ Doug Taylor http://76school.flyblog.com (old!) http://30west.flyblog.com (updated 11/28)

April 27th, 2006, 23:07	#5
FlyingNole Old Skool Join Date: Mar 2004 Location: Ft. Lauderdale Posts: 2,090	Re: Why the hell do they do this??? STAY TUNED, HERE ON THE OCHO! __________________ Don't call her a babe, ok? She is a Chechnyan prostitute, and you will address her as such! -ATHF

April 27th, 2006, 23:10	#6
frog_flyer Old Skool Join Date: Jan 2006 Location: FTW Posts: 4,005 Blog Entries: 1	Re: Why the hell do they do this??? for an event bigger than the world series, the something championship, and WORLD WAR II combined!!! its DODGEBALL!!! __________________ "There needs to be more drinking here on JC. We need more ******* partying!" -Doug Taylor 210TT 20 ME

April 27th, 2006, 23:17	#7
hattrick Senior Member Join Date: Mar 2005 Location: farther north than the rest of you Posts: 312	Re: Why the hell do they do this??? hey i got a better one. a commutter up here was doing penny fairs. im dead serious. one penny to fly one way. the reason for this is publicity kind of but more importantly is the way mail (specifically by-pass mail) is distriuted. an airline gets a certain share of it based on how many passengers they move and also how much they can move. so if you move more people then you get a larger share of the mail. and mail pays the big bucks. it didnt last long because all the other companies went to the people that make decisions (the MAN) and complained enough that they stopped. so anyway thats my contribution for tonight __________________ from a student following a rather rough, well for lack of a better term landing: "but when i crash its on centerline."

April 27th, 2006, 23:40	#8
Timbuff10 Old Skool Join Date: Jan 2002 Location: Coloradan in Orange County, CA Posts: 3,234	Re: Why the hell do they do this??? Didn't Spirit do free flights on 9/11/2002? __________________ My Photography My Airliners.net photos

April 27th, 2006, 23:45	#9
BCTAv8r Old Skool Join Date: Jul 2003 Location: Boca Raton Posts: 6,076	Re: Why the hell do they do this??? I wonder how long till' they PAY people to fly? It would be a very sad thing to see. Pilots paying to fly and passengers getting paid to fly. (Will probably never happen. Just throwing it out there. Consider that the first part already exists though. So it's not that impossible.)

April 28th, 2006, 02:07	#10
Timbuff10 Old Skool Join Date: Jan 2002 Location: Coloradan in Orange County, CA Posts: 3,234	Re: Why the hell do they do this??? I actually thought the 9/11 promotion was pretty neat. I remember loads were really low for that day. I guess I could understand why, but as I recall it got people flying. They had a full boat on most of their flights. You gotta think though, they got a ton of pub from that one, and most of those people who flew for free that day probably paid double for their one way fare back to where they came from a few days after that. Southwest has the type of promotion perfected, you don't think everyone on that 737 is paying $69 for their flight? Maybe 5-10 of those 130+ pax are but the rest... Not even close. Frontier was booked up, so I looked into flying on Southwest from DEN to BWI a while back and it would have cost me over $400 for a r/t... So much for the $200 they advertised on the commercial. __________________ My Photography My Airliners.net photos

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode