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| | #1 |
| Old Skool Join Date: Sep 2003
Posts: 1,888
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Just an observation looking at their financial results. They spent $3B in fuel in 2007 and are hedged at about 50% of spot fuel prices currently. If they were paying market prices for fuel...they would have lost $700M this quarter...and probably around $2B for the year.
__________________ A self described gym rat. "I got next." |
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| | #2 |
| Old Skool Join Date: Mar 2004 Location: _
Posts: 5,499
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I disagree. I think they would've charged more for their tickets, found ways to cut costs, or increased revenue some other way. Or a combination of the above. They've calculated their ticket costs based upon what they need to make + %, and use the hedges to be better able to plan. That's the whole idea of hedging. I don't think it used to be to pay less for gas (it was cheap and I doubt it had as big of an impact as it does today). They just got reallllllllllllly lucky.
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| | #3 |
| Senior Member Join Date: Feb 2006 Location: CMH
Posts: 807
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Im sure they are but they should start figuring out how not to use those hedge funds or start weening themselves off of them. If they could find a way to be profitable with prices what they are now it would be nice to have those hedges sitting there for a rainy day. Probably impossible but its not like fuel prices are going to go down any time soon so may as well start learning to cope with the costs early.
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| | #4 |
| Old Skool Join Date: Mar 2004 Location: _
Posts: 5,499
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But the hedges are based on time, if my understanding is correct they are buying options to buy at $XX.XX price on a specific date. So what you're saying isn't possible. Now, I suppose what they could do is charge more for their product to keep pricing level with their compeitiors, charge for extra bags, charge to change your ticket, don't refund your unused ticket even if you bought a non-refundable etc. But they don't, because they're not out to screw people. They're out to make on honest profit and that's it. I admire that. I love how you can cancel your non-refundable ticket on SWA and they give you credit on account. It doesn't just go to waste.
__________________ "It takes just as much time to be nice to someone as it does to be a jerk." |
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| | #5 |
| Senior Member Join Date: Feb 2006 Location: CMH
Posts: 807
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I didn't know exactly how they worked. I was under the impression that they bought a certain amount of fuel that they could use when ever they pleased. I didn't know that they had to use them by a certain date. Kinda like buying a bunch of fuel for your car and leaving it in drums in your garage and using it as you pleased. Shows how much I know, back to my beer...
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| | #6 | |
| Old Skool Join Date: Mar 2004 Location: _
Posts: 5,499
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I don't think they even buy Jet-A. I think it is home heating oil if I remember correctly. SWA has publicly said that they would make more money parking their planes and just selling their hedges. Here, found this article: Quote:
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| | #7 |
| Old Skool Join Date: Sep 2003
Posts: 1,888
| This will be interesting to watch over the next few years as cheap fuel will not be found and the counterbalance of hedges expire. It reminds me a lot of Delta's position over a decade ago...wildly profitable, industry leading pay, benefits and retirement. It will be interesting to see how that employee group handles adversity and what happens if they ask employees for industry standard pay.
__________________ A self described gym rat. "I got next." |
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| | #8 |
| Old Skool Join Date: Mar 2004 Location: _
Posts: 5,499
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Yes I agree - SWA might have a storm brewing in the future. It's quite possible they will need to cut employee pay if they cannot raise revenues.
__________________ "It takes just as much time to be nice to someone as it does to be a jerk." |
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| | #9 |
| Senior Member Join Date: Jan 2008 Location: KSGR
Posts: 574
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Southwest is already a finely tuned machine. Unless they cut capacity and raise prices or, expand to international flying. I have a few friends that fly for southwest and they have said there are rumors southwest may by 787s and go international. I think they will be just fine though.
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| | #10 | |
| Senior Member Join Date: May 2007 Location: Southern Mecca
Posts: 732
| Quote:
__________________ "Consideration is an extension of safety. It begins with the first contact with our passengers, no matter where this is—reservations, porter, ticket agent or wherever." C.E. Woolman | |
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| | #11 | |
| Old Skool Join Date: Sep 2000
Posts: 2,052
| Quote:
i agree with this statement. | |
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| | #12 | |
| Old Skool Join Date: Sep 2000
Posts: 2,052
| Quote:
I recently read an article that said United Airlines was successful in raising fares the last 6 of 10 times. They said they had no other choice but to do so because of fuel prices. So mgmt is telling us that they will raise prices for fuel, but wont to give employees back their living? | |
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| | #13 | |
| Old Skool | Quote:
Not arguing with you, but, I do not think that it has anything to do with just luck, but rather, good business sense. You know you need fuel, so, lock in the price so that it makes it easier to put together a good business plan.... ![]() On a side note, the day that Southwest starts to lose money, is the day to get out of the aviation industry | |
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| | #14 |
| Old Skool Join Date: Mar 2004 Location: _
Posts: 5,499
| Absolutely. I was referring to them making out in terms of cost. I think they got really lucky on that end. As I stated, the point of hedging is to lock in the price to be able to plan. Back when they were buying hedges fuel was $.25/gal and had been for a really, really long time. There was very little downside to hedging at that point. I doubt anyone, even SWA, thought it would be $3.60+ in early 2008.
__________________ "It takes just as much time to be nice to someone as it does to be a jerk." |
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| | #15 |
| Old Skool Join Date: Mar 2004 Location: _
Posts: 5,499
| Possibly. If their pilots provide above average service and operating efficiency vs. [Brand X] pilots, then they would certainly command that premium. Personally I think SWA pilots do a great job and really strive to get the job done vs. some of the legacy guys I've seen, who are beyond wasteful.
__________________ "It takes just as much time to be nice to someone as it does to be a jerk." |
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| | #16 |
| Agent Smith | That's one of my favorites... It's like when people say, "I don't mean to be mean, BUT I'm going to say something mean."
__________________ Doug Taylor http://76school.flyblog.com (old!) http://30west.flyblog.com (updated 11/28) |
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| | #17 |
| Old Skool Join Date: Mar 2006 Location: ATL
Posts: 1,934
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I've been hearing the SWA will run out of their fuel hedges story for years now. So approximately when are they going to be on a level playing field with everybody else?
__________________ Comm-ASEL, MEL, Inst. CFI, CFII, MEI TT: 700 Part 121 ATR72 FO B.S. Aviation Management-Business Minor Southeastern Oklahoma State University Cum Laude Graduate |
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| | #18 | |
| Old Skool | Quote:
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| | #19 |
| Old Skool | Another one of my favorites is. "I'm not racist, but..." |
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| | #20 |
| Old Skool |
This is nothing new. As far back at 2005, without hedging, SWA would have lost money in some quarters. But since hedging is part of SWA's business plan, I don't think that it should be held against them. |
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| | #21 | |
| Old Skool Join Date: Jun 2005 Location: ATL
Posts: 4,217
| Quote:
The problem is that the people saying those things don't really understand hedging and how SWA does business. Hedging isn't something that you "run out of." Hedging is a continual practice. Yes, they "run out" of hedges at $50/bbl, but it doesn't matter because they've been smart enough to buy more hedges at $60/bbl for the next year when everyone else is paying $100/bbl. As long as you're buying hedges that keep your costs below what everyone else is paying for fuel, you still have the advantage, because you have the pricing power on fares. In other words, SWA will never "run out of hedges."
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| | #22 | |
| Old Skool | Quote:
In the South, everyone always tries to make it sound nice when they're really being a-holes. ![]() THe 787 rumor has been around at SWA forever. Only difference was it was 757s when I was there.
__________________ "I'm The Doctor, by the way. Run for your life!" | |
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| | #23 | |
| Old Skool Join Date: Mar 2006 Location: ATL
Posts: 1,934
| Quote:
__________________ Comm-ASEL, MEL, Inst. CFI, CFII, MEI TT: 700 Part 121 ATR72 FO B.S. Aviation Management-Business Minor Southeastern Oklahoma State University Cum Laude Graduate | |
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| | #24 |
| Senior Member Join Date: Feb 2006 Location: CMH
Posts: 807
| "I'm laid back but by the book" Huh? not one of you...
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| | #25 |
| Old Skool Join Date: Sep 2003
Posts: 1,888
| Yes...but what type of hedge can you buy today for 5 years out? And would you purchase it?
__________________ A self described gym rat. "I got next." |
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