[darrenf]

Originally Posted by tonyw

Seems like they think it's a little too close to their show.

http://www.brandweek.com/bw/news/rec...03794089&imw=Y
GSD&M Idea City, an Austin, Texas-based agency that holds major accounts like BMW, Southwest Airlines and the AARP, this week was named in a lawsuit that alleges the agency used a song similar to the hit game show's The Price Is Right for a Southwest Airlines TV ad.

The suit, filed in U.S. District Court for the Central District of California, presents Southwest Airlines as a co-defendant and asserts that the advertising "is likely to cause confusion, deception and mistake" among consumers.

The broadcast spot, called "Spin & Win," portrays a hurried passenger approaching an airline counter to ask about his flight. Two attendants launch into game show mode and the passenger is asked by the attendants to spin a wheel for a shot to win a seat on a larger plane. Meanwhile, a variation of "The Price Is Right" theme song plays. "On Southwest, you'll never fly on a small plane," the narrator says. "We guarantee that every seat on every flight is on a big, comfortable Boeing 737."

The theme song playing is probably what got them in trouble.

And they should be sued for false advertising, anyway.

Their seats are NOT comfortable. Unless you're in business or first, no airplane seat is comfortable!

If your quoted text is accurate, they didn't say the seats are comfortable.