[RightSeatGirl]

It's not an issue of demand. It's all about cost. If demand and cost increased at the same comparative rate, we have a mute issue. But when cost is increasing exponentially over demand we have an economic imbalance that can't be kept up with.

I'll simplify my point. If one passenger uses 1 gallon of jet A, you have a good one to one balance and you can price accordingly. But if for every passenger added, the cost of each gallon per passenger increases then you have a problem. So let's say every month you add one passenger, but every week, each gallon increases in cost by say 10%. Do you see where this is going?

That in a very simplified essence is what the industry is dealing with right now. So demand is pretty much irrelevant in light of the cost increase.