Before Dave starts thinking he's Herb Kelleher, which he isn't, he needs to remember that only one low cost carrier has survived more than 10 years after reregulation.
Remember, Legend Air was supposed to revolutionize travel from Dallas.
Alas, PeoplExpress was going to bring air travel to the people with simple fares and passenger-friendly service.
Air Atlanta was going to target high frequency, upper crust clientele.
Sierra Expressway was going to match California cities with the Southwest network to bring low fares to a town near you!
Air 21 was going to bring jet service to Fresno, more cities coming soon! Pilots make nothing, pay for their own training which keeps airfares lowwwww.
Muse Air/Mark Air both eaten by SWA
And those are just off the top of my head while enjoying a strange breakfast of leftover chicken soup!