jetcareers - View Single Post

flyover · September 2nd, 2004, 16:08

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As for the long term branding, I think you're seeing United and American do that. They are stressing that they can get you anywhere. That is the biggest advantage they have over the LCCs. They need to exploit that, stress it, and go from there.

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When I say re-brand I mean no more United or American. I mean a clean break so that the customers can get rid of some old baggage too. It will likely come about as the airlines rise back out of the ashes of bankruptcy.

September 2nd, 2004, 16:08	#66
flyover Old Skool Join Date: Mar 2004 Location: Georgia Posts: 3,389	Re: Major Airlines Will Fail [ QUOTE ] As for the long term branding, I think you're seeing United and American do that. They are stressing that they can get you anywhere. That is the biggest advantage they have over the LCCs. They need to exploit that, stress it, and go from there. [/ QUOTE ] When I say re-brand I mean no more United or American. I mean a clean break so that the customers can get rid of some old baggage too. It will likely come about as the airlines rise back out of the ashes of bankruptcy.